Audience Research

After deciding to follow the Soap opera brief due to looking at particular examples on the internet, I now must decide what type of genre my product will follow. In order to do this, I have created a questionnaire to send out to many audiences, this will help me to see which particular genres are favoured by certain people. This will encourage me to decide upon a genre and my niche audience for the product. Here is the original draft for my questionnaire:


I then created the questionnaire properly for audiences to fill in. This was then distributed to a wide range of people to help me get an understanding of what it is the majority of people prefer as a convention in a soap opera.
Questionnaire Having handed out my questionnaire to 20 people all from different age groups and genders, I was able to calculate which particular people liked which genre and what genre was favoured the most. This audience research will enable me to find a target audience for my media product and base my findings around the needs they want to be met.