Thursday, 17 April 2014

Evaluation:How effective is the combination of your main product and ancillary texts?



Although the main product helped me get to grips with how I would appeal to my target audiences and produce the trailer as a whole, the combination of ancillary tasks with this piece was hugely insightful, giving me extra knowledge in not only the making of such media products, but how such designs will influence the reception of your product and the way it is advertised and marketed.
Having previously worked on just the making of a product singularly in AS Level, I found that this new combination of the main task with the ancillary tasks allowed me to become more creative, using newer software and technology to help me produce the different pieces. Being able to do such tasks has enabled me to be more involved in the process of advertising and marketing and making me think outside the box to create original and unique ideas that will still be fairly conventional. The ancillary tasks gave me much more of a wider understanding and knowledge of the different industry standard software and programming used.
Having done much audience research in the planning part of the trailer itself, it was then easy for me to adapt this audience knowledge into the making of the ancillary products, with a good background idea of the many elements audiences like, such as striking imagery and catchy taglines as found within my actual trailer 'even the smallest of towns hold the biggest of secrets'. For the magazine cover I changed the main heading to 'Where's Ellie? Is detective Douglas losing his way?' to continue the narrative but to also add another facet to the storyline and the audiences interest. However the main tagline for the trailer was used in my poster which is 'Do you trust your neighbours?'The use of rhetorical questions for the taglines and headings of poster and magazine cover is extremely conventional, with its main use being to engage audiences and get them thinking about the media product. Also conventional to all three products as previously mentioned was the imagery used. I had to ensure I incorporated suitable and appropriate images to all tasks to create the same ambience and setting the show needed. All of the images were striking and emotive, again reinforcing the atmospheric tension within the soap opera. By using such images in the ancillary tasks it kept the trailer alive, along with the storyline.
Therefore by using a combination of all of the tasks, each one complimented the other, and again sparked more viewer interest by playing on the knowledge the audience already has of the soap. Each product acted as another way to market my soap opera trailer, and continued to keep the storyline going in the many different media forms. I feel that with the knowledge of the background into making and producing all three, I understand the TV industry much better, and how integral each aspect is to the production as a whole.

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