Why I have chosen to create a poster

Having done a lot of research into Soap opera poster, I found that this wasn't a stereotypical marketing tool for broadcasting channels to use. A lot of my knowledge will come from my knowledge of film posters and billboards, however adapting this to my own soap. By utilising this new convention, it will allow me to target a new audience, therefore reaching more and more people as they go about daily life (billboard for buses etc.) this will attract more attention and interest for my trailer.